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Internal Communications: 15 Touchpoints to Maximize Employee Engagement

Internal Communications: 15 Touchpoints to Maximize Employee Engagement

Course Date Course Time Price Seats
May 15 2018 1pm - 4pm ET

Learn from Philip Hanyok, an Internal Communications Expert

Do you know when your employee communication starts? Do you know the most important employee communication touchpoints?  Do you know how companies build long-term relationships with employees who remain engaged over their careers and beyond? Our Internal Communications: 15 Touchpoints to Maximize Employee Engagement class, led by Philip Hanyok, a corporate and internal communications expert, will show why internal communications must span your organization and every interaction, or touchpoint, your company has with employees, from job posting to retirement. Philip will walk you through 15 key touchpoints (more than 30 total touchpoints) and share tactics you can use in any size company to maximize employee engagement. You will learn how to leverage touchpoints to engage employees the right way and track your success. You’ll also learn how to improve your communications team’s efficiency. The course is fully interactive and includes hands-on exercises. You’ll leave the class with an action plan plus free job aids and resources to help you put what you learn to work right away.

Benefits Gained from Experience

After completing the Internal Communications: 15 Touchpoints to Maximize Employee Engagement course, you will be empowered to use internal communications touchpoints to help your organization build its brand and stay ahead of the competition. Prepare your organization to start your employee engagement with the right messages, keep employees engaged throughout their career, and tap the knowledge in former employees. You’ll learn about how to get maximum communication value from career pages, interviewing, hiring, onboarding, training, performance reviews, employee recognition, mentoring, retirees, and more. A touchpoint approach will help you increase employee engagement, which can improve morale and productivity. The benefits of this experience include leaving with a clear vision and action plan for how to improve internal communication, employee engagement, company culture, and employee retention. The knowledge gained from this interactive experience will benefit anyone who wants to improve an organization’s communications, employee experience, or company culture. 

Where is this class held?

This is a live, online class led by a communications expert; and just like an in-person class, it is fully interactive and engaging. The difference between an online and onsite class? No travel! You can participate from anywhere in the world with an Internet connection. Many of our students choose to stay home from work on these training days, some never even changing out of their slippers! Where applicable, students will speak with and hear from the instructor and other participants throughout the course as they work in real-time to complete activities.

Training Options: Public or Private? Live Online or Onsite?

Regardless of your chosen training environment, IconLogic has mastered the art of conducting an engaging, collaborative and informative learning experience. Throughout each course, whether attending from home or office, as an individual or as part of a group, you’ll actively communicate with your instructor and fellow participants as you work in real time to complete activities. 

To learn Internal Communications: 15 Touchpoints to Maximize Employee Engagement in our online virtual classroom, simply register online above. Additional preparatory class information will be emailed to registered participants prior to the course date.

To set up private or customized communications training for your team, please email us to discuss your training needs or call 888.812.4827. Your custom training solution can be delivered privately either onsite at your facility or in our online virtual classroom. 

Included with Every Internal Communications: 15 Touchpoints to Maximize Employee Engagement Enrollment

  • Training by a seasoned instructor with years of communications experience
  • Documents and samples to support practical experience during training
  • Job aids and checklists to help you quickly and easily implement what you learn

Who should attend?

This course will help all communications professionals, including those working in:

  • Corporate Communications
  • Internal Communications
  • Employee Communications
  • Employee Engagement
  • Internal Branding
  • Human Resources
  • Employee Relations
  • Marketing
  • Corporate Social Responsibility
  • Training and Development
  • Public Relations or Media Relations

Online Virtual Classroom System Requirements

  • A high-speed internet connection
  • A headset with a microphone is strongly encouraged (or you can elect to phone in)
  • Dual computer monitors (optional) with 1024x768 resolution
  • Contact us if needed to ensure there is no corporate firewall.

Employee communication, or internal communication, starts with the first contact a prospective employee has with a company — often through the job requisition posted on a careers page. The career pages on a company website should promote the company brand, highlight the best of the company culture, and set the stage for future employee/internal communications. The first online interaction is the start of a conversation that could go on for many years if the candidate is hired. In this Internal Communications: 15 Touchpoints to Maximize Employee Engagement class you will learn about the 15 key touchpoints (more than 30 total touchpoints) and tactics to maximize employee engagement over the long term: from the job posting through the employees’ retirement years when they can continue to share their expertise and promote the brand. You will learn how to create an action plan, overcome challenges, and improve employee engagement and company culture. You will leave class with tips you put to work right away.

This hands-on class will cover:

  • Internal Communications Defined

We will explore the various types of internal communications and why internal communications are internal marketing to different audiences through touchpoints. We will discuss how to develop touchpoint conversations that engage, begin to build the company culture you want, and create brand ambassadors

  • Employee Engagement

You will learn about the current state of employee engagement, what it means for your business, and why it is important if you want to engage employees through touchpoints and convert employees into brand advocates.

  •  Your Purpose Statement

We will explore why it is important for internal communication teams to have a clear purpose statement to articulate why they do what they do. You will begin to create your own communication team purpose statement.

  • The Right Team

We will review how to build a communications leadership team that is credible and has members who think and act like owners and see touchpoints as opportunities to provide valuable services.

  • Your Action Plan

We will work together to identify your most important touchpoints and tactics you can use to improve your touchpoint communications. This will become your action plan.

  • 15 Key Employee Communication Touchpoints (30+ total)

We will evaluate more than 30 touchpoints and how to use each to build a foundation for lasting employee engagement.

  • An Engaged Workforce

We will explore the key factors of an engaged workforce, including conversations, relationships, employee engagement measures, company brand, culture, and more.

  • Set Your Priorities

We’ll help you set priorities that will help you use what you learned about touchpoints to maximize your employee engagement.

  • Measure Your Success

If you want to repeat what works, you must watch, track, and roll. We will discuss how to compile data about your touchpoints, analyze results, test your theories, follow up, and improve.

  • Report Your Effectiveness

A good report helps leaders see the value of your work. You’ll learn how to keep it simple, make a clear presentation, and plan to make a “year in review” report that will impress others and maybe help you increase resources or budget.

  • Go to the next level

After you understand how to leverage your touchpoints to maximize employee engagement, you can begin to develop a strategic plan that will take your communications to the next level. We’ll discuss how this can help your organization increase long-term engagement and become a great place to work.

About Your Instructor

Philip Hanyok has more than 15 years of corporate communications and marketing experience. He helps leaders and organizations tell their story, promote their brand, and improve engagement. Philip’s expertise is broad and includes internal/employee communications, company intranets, marketing websites, public relations, executive speechwriting, town hall meetings, digital signage, executive messaging, crisis communications, project management, social media, magazines, and newsletters. He is a Certified Online Training Professional (COTP).

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Very engaging and interactive. Loved the fact that there was people in the class from all over the world and at different IT experience levels... Some were able to help troubleshoot different issues others were having. (Adobe Captivate Beginner Training)
Raquel McCrea